Today, I’m reminded of a simple rule I read some time ago: do things, and tell people about them.
This is a simple formula that works for life and business.
A friend recently asked how I decide what to write about. I was compelled to tell him about a convoluted note taking system I implemented using Obsidian and Zettlekasten, that I hadn’t been practicing. A lot of people fall into note-making traps and lose the forest for the trees. They make notes without purpose and forget to create original insights or just keep making system more elaborate. The trick is to balance creation with consumption.
There is a method I’m still following. I do things. Then, I write about them. This is an important reminder that living comes first. Introspection and observation comes first. Building things and experiments come first. The same thing applies to writing about your company. The prerequisite to great comms is doing interesting work. You have to remember to build and do things that are original. Share something useful. Give it all away.
I find writers which spend too much time writing become dull. Or writers that spend time hanging out with other writers too much. After all to write something original, you must open yourself up to the varieties of experience.